Summa Branding

About us

This agency works with four distinct client typologies, adapting its branding methodology to the specific needs of each sector and business moment. Its approach starts by identifying the concrete reality of each business to apply strategies that connect brand and audience.

In the corporate brands area, the agency works on alignment between purpose, strategy, and corporate culture. The objective is to turn the brand into the engine that inspires the entire organization, integrating values and vision at every touchpoint with employees and stakeholders.

- Global projects for consumer goods brands
- Branding and packaging strategy
- Communication development for different commercial approaches
- Work with century-old brands such as La Española or Pascual

For the sports and entertainment industry, they provide strategy, creativity, and innovation oriented toward coherent growth. This sector includes projects like Kings League, where they have worked on reinventing the football concept from a brand perspective and connection with digital communities.

The startups area addresses three key moments of the business cycle: early stages, growth phases, and strategic pivot situations. The agency supports emerging companies seeking to challenge established corporations, developing brand identities that facilitate their positioning and scalability in competitive markets.

Their projects range from modernizing traditions to launching new categories in sectors such as oral care or food preserves with Nauterra. They also work on the concept of brand voice and brand experience as central elements of their strategic developments.

The agency generates its own content about brand culture, innovation, and transformative opportunities, reflecting its vision of branding as a discipline that goes beyond visual construction to become a tool for business transformation and real connection with audiences.

Our services

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