RSB Agency

About us

The agency works from prior analysis of the client's business and margins, first defining which conversion has commercial value before opening any advertising account. It sets up measurement that records these conversions and builds campaigns from there, iterating weekly on real data rather than leaving campaigns on autopilot.

The approach focuses on concrete results that have been demonstrated in cases such as Barcelona IVF, where they reduced cost per conversion by 50% while tripling leads operating in five markets simultaneously. At Ferrer they increased CTR by 5% and reduced CPM by 70% in the management of their LinkedIn ads campaigns.

- Management on Google Ads, Meta, LinkedIn and TikTok depending on where the target audience is located
- Selection of platform mix based on the customer's purchase decision process
- Structuring of each campaign with specific messaging for its channel
- Measurement focused on business conversions, not vanity metrics

The methodology seeks contacts that close sales rather than empty volume. For We/On they orchestrated Google Ads, Meta and TikTok under a unified strategy. At Barcelona IVF the SEM campaigns boosted leads by 200% working across five markets simultaneously, while organic visits tripled in parallel with SEO work.

The starting budget is defined according to the sector and competition for keywords. The investment philosophy prioritizes starting with a budget that allows rapid learning and scaling what works, avoiding spreading little across many channels. Reports show business conversions in clear formats that do not require technical knowledge to read.

The agency continuously adjusts bids, audiences and creatives until the cost per conversion effectively decreases. Each campaign is measured, read and adjusted regularly, based on the principle that a live campaign always performs better than one abandoned on autopilot.

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