Novicell

About us

The agency works specifically with B2B companies, developing design solutions that connect user needs with business objectives. The team is formed by UX/UI specialists, project managers and directors who approach each project from research to final validation.

The sector-based approach allows adapting methodologies according to the particularities of each industry. In B2B businesses, where user availability is limited and privacy requirements exist, they create experimental processes to find solutions and measure results. For the industrial sector they apply optimization and continuous improvement principles, making the most of each resource. In eCommerce they focus on speed of use, as each second of delay represents loss of potential customers.

The work process is structured in four phases. It begins with exploratory workshops to understand the end customer: what they think, how they act and what they like. It continues with workshops where they define the experience that the product can offer to users. The third phase works in sketch format, an intermediate visual format that allows quick changes and facilitates focusing on the essential. The final phase validates the project in its definitive format and makes the last modifications before launch.

- UX research that analyzes user needs and behaviors
- Software design with functional solutions that maximize efficiency
- UI and Front End that combines visual design with natural and fluid interaction
- CRO and Behavioral Design that optimizes conversions through experiments

Workshops constitute the core of the work method. They allow understanding in depth both the user and the business context, designing solutions that start from a solid foundation of understanding. The team accompanies the project until launch, regardless of who performs the final programming, ensuring that the implementation respects the validated design.

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