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Inesdi Business Techschool

4.8 (282 reviews)

Contact information

Address

Carrer de Mallorca, 27, Eixample, 08029 Barcelona

View on map

Phone

934 45 79 03

Opening hours

Monday: 9:00–19:00

Tuesday: 9:00–19:00

Wednesday: 9:00–19:00

Thursday: 9:00–19:00

Friday: 9:00–19:00

Saturday: Closed

Sunday: Closed

Location

About us

The institution has been dedicated to digital marketing training for 14 years and positions itself as a pioneer by launching the first specialized program that merges digital marketing with artificial intelligence. The master's degree lasts 10 months and grants 60 ECTS credits, available in both in-person and online formats, with open enrollment.

The program is structured around five fundamental pillars that enable participants to master the practical applications of artificial intelligence in marketing:

- Understanding the current digital and technological environment, identifying new market players and opportunities
- Application of technology and artificial intelligence in automation processes that increase profitability and productivity
- Design of digital marketing strategies with definition of quantitative and qualitative objectives through KPIs
- Implementation of AI-based control methods to evaluate performance and apply improvements based on data analysis
- Development of action plans selecting profitable tactics for each stage of the conversion funnel

Participants learn to discover how generative AI transforms marketing, execute AI-backed strategies, and explore its application across different industries. The program delves into automated and personalized content generation while analyzing the socioeconomic impact of AI, considering ethical and privacy aspects.

The methodology combines theoretical sessions with development of practical cases where action plans are designed using available tools and channels. Professors share experiences based on real market situations, facilitating understanding of how organizations transform into AI-driven entities to make data-informed decisions.

Upon completing the program, participants receive dual certification: the school's own degree and the Master's Degree in Continuing Education in Digital Marketing and Artificial Intelligence granted by Universidad Internacional de la Empresa. The Professional Careers department facilitates access to professional internships and connections with companies in the sector seeking profiles specialized in applying artificial intelligence to marketing.

Our services

In-person Master's Degree in Digital Marketing and Artificial Intelligence
Online Master's Degree in Digital Marketing and Artificial Intelligence
Professional internships managed by Professional Careers department
Practical cases with industry professionals

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Inesdi Business Techschool Inesdi Business Techschool Inesdi Business Techschool
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