Instituto Marketing
Contact information
Phone
935 41 68 02
Opening hours
Monday: 8:00–18:00
Tuesday: 8:00–18:00
Wednesday: 8:00–18:00
Thursday: 8:00–18:00
Friday: 9:00–15:00
Saturday: Closed
Sunday: Closed
Location
About us
This master's program offers intensive training structured in six modules where artificial intelligence is present in each one. Students work with professional tools currently used by agencies and companies, focusing on practical cases from the first session. The program lasts six months and is available in face-to-face, live online, or in-company formats.
The six modules include specific content ranging from social media advertising to web development:
- Meta Ads advertising with targeting and measurement strategies using conversion pixel
- Google Ads including PMax campaigns, demand generation, and Shopping
- SEO with artificial intelligence tools for search engine positioning and AI engines through GEO and AEO
- Digital analytics with GA4, Google Tag Manager, and Looker Studio
- WordPress website creation including online stores
The program is delivered alongside active professionals who manage campaigns and digital strategies on a daily basis. During the training, students work with technologies such as Consent Mode V2 and advanced analytics, tools that respond to current industry demands. Students build their own portfolio through applied projects that serve to present to the job market.
The training includes official Google certifications in two specific areas. The official Google Ads exam is part of the corresponding module, while the Google Analytics GA4 certification is obtained after completing the web analytics module. These accreditations are in addition to the 192-hour master's diploma that all students receive upon completion.
The master's program is eligible for funding through Fundae and offers access to job placement and internships. The methodology is based on avoiding unnecessary theory, prioritizing direct work with professional tools and real situations from the digital environment. The content also covers community management, content strategy, reputation crisis management, networks such as LinkedIn, Pinterest, YouTube, TikTok, and WhatsApp Business, as well as influencer marketing. The analytics module includes measurement plans and practical analysis cases, while the web development section covers everything from initial setup to optimization and search engine security.
Our services
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European distance learning business school offering dual certification endorsed by Universidad Isabel I, with tutoring from Monday to Sunday and access to all course materials from the first day of enrollment.
60 ECTS credit Master's program with 19 editions of experience training in communication strategies for digital environments. On-site modality in two Barcelona locations. Combined academic and professional orientation.
