Universidad Autónoma de Barcelona (UAB)
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About us
The master's program has 19 consolidated editions training professionals in communication strategies for digital environments. The program is taught on-site in two locations: Casa de la Convalescència on calle Sant Antoni Marià Claret and Centre Cultural La Casa Elizalde on calle València in Barcelona.
The program is aimed at profiles from disciplines such as marketing, advertising, communication, design and business who seek to develop effective communication strategies in the digital field. It is also suitable for entrepreneurs with projects or personal brands who need to work on aspects such as visibility, lead generation, client consolidation and monetization.
- Official 60 ECTS credit qualification
- Dual orientation: academic and professional
- Classes taught in Spanish
- Discount for winners of the Digital Communication Research Awards
The master's program runs from February 2027 to March 2028, with a teaching period that allows combining training with other professional activities. The two Barcelona locations where the program is taught offer spaces prepared for specialized teaching in digital communication.
The program combines theoretical training with practical application, allowing participants to work on real cases and their own projects during the master's program. This methodology facilitates immediate transfer of knowledge to each student's professional environment.
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First school to offer a specialized master's degree that combines marketing strategies with advanced artificial intelligence techniques. Methodology that alternates theory with real cases explained by industry professionals over 10 months.
Training in marketing management with leadership program at residential campus and focus on data-driven digital strategies. Direct connection with professionals from Google, Amazon and Airbnb through real business challenges and company visits
