UOC Universidad Abierta de Cataluña
Contact information
Website
https://www.uoc.eduLocation
About us
The training is structured as an official program verified by the Consejo de Universidades, with implementation authorization from the Generalitat de Cataluña. The degrees are valid throughout Spanish territory and are issued together with the European diploma supplement, which facilitates recognition and mobility within the European higher education area.
The program develops specific competencies in technical areas of digital marketing:
- Search engine positioning through SEO techniques
- Search engine marketing with SEM strategies
- Social media management and strategy
- Web analytics for results measurement
- Digital advertising in different formats
- E-commerce and its applications
- Business intelligence for decision-making
The learning methodology is developed in a virtual classroom accessible from any location, without physical barriers or fixed schedules. The model includes support through a tutor who offers individualized guidance throughout the entire training process. This structure allows adapting the study pace to each student's needs.
The program is available in two languages, Spanish and Catalan, taught in separate classrooms. This modality allows each student to choose the language in which they prefer to pursue their studies, maintaining the same content and structure in both options.
The program's quality is endorsed by the Agència per a la Qualitat del Sistema Universitari de Catalunya, which ensures compliance with the standards required in the European higher education area. The learning resources are designed to provide practical training that prepares both for professional integration and for pursuing academic and research paths in the digital marketing sector.
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First school to offer a specialized master's degree that combines marketing strategies with advanced artificial intelligence techniques. Methodology that alternates theory with real cases explained by industry professionals over 10 months.
Training in digital marketing management and direction with dual university certification. Combines strategy, artificial intelligence and automation in face-to-face, video-presential and online modalities for professionals seeking practical specialization
Training in marketing management with leadership program at residential campus and focus on data-driven digital strategies. Direct connection with professionals from Google, Amazon and Airbnb through real business challenges and company visits