UPF Barcelona School of Management
Contact information
Phone
935 42 18 00
Website
https://www.bsm.upf.eduOpening hours
Monday: 8:30–21:30
Tuesday: 8:30–21:30
Wednesday: 8:30–21:30
Thursday: 8:30–21:30
Friday: 8:30–21:30
Saturday: 8:30–15:00
Sunday: Closed
Location
About us
The continuing education Master's in Digital Marketing Management is endorsed by Universidad Pompeu Fabra, Spain's top university and the fifteenth best in the world among institutions under 50 years old according to Times Higher Education. The program began in October 2005 and has trained over 400 professionals from various nationalities who are currently developing their careers in multinational companies, SMEs, agencies, consultancies, or in their own start-ups created during the master's program.
The program empowers marketing professionals to lead conscious economic progress in their organizations through digital marketing management. Conceptual and strategic competencies are balanced with practical and instrumental skills to adapt to the accelerated pace of changes in the digital world. Each participant develops a relational and digital marketing plan based on an individual project with the guidance of a mentor.
Learning objectives include:
- Incorporating a customer-focused marketing vision
- Developing brand strategies, content, customer acquisition and retention with an ROI perspective
- Defining and activating owned digital channels and managing online communication campaigns
- Incorporating data-driven marketing fundamentals within the GDPR legislative framework
- Developing online analytics for channels and campaigns
The teaching team consists of active professionals from the digital marketing sector. The EDUNIVERSAL ranking places the program among the 15 best master's programs in its specialty internationally and qualifies it as the second-best master's program nationwide. The institution holds EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
The format is on-site evening classes with a duration of 10 months. The program is oriented toward an international audience and enables the development of technological sensitivity that facilitates effective communication with technical specialists responsible for the company's digital ecosystem. Participants acquire economic planning knowledge that allows them to calculate both the key indicators of the plan and business profitability.
Our services
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