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Best digital marketing master’s degrees in Barcelona

Masters in digital marketing online and face-to-face in Barcelona

Imagine strolling through the fabulous streets of Barcelona, where innovation and creativity are breathed in every corner, from Parque Güell to the dynamic Paseo de Gracia. Now, imagine channeling that same energy into your future professional path with a master’s in digital marketing in this iconic city. In our online directory, we have meticulously curated a selection of the best master’s programs in digital marketing available in Barcelona, distinguished by their excellence and high student satisfaction. Each program has been chosen for its ability to transform students into highly qualified digital marketing professionals, with skills in critical areas such as SEO, content marketing, data analysis, and digital strategy. Only those master’s programs with a majority of positive reviews on their Google Business Profile or reputable websites have been selected, ensuring that we present only the cream of the crop. Are you intrigued to know which of these programs can catapult your career to the next level? Keep reading to discover how these master’s programs can be the springboard to your success in the digital world.

List of the best master’s programs in digital marketing in BCN

IM Digital Business School


Dual degree, double certification, triple specialization
Address: Carrer de la Física, 13-17, Sants-Montjuïc
08038 Barcelona
Contact phone: 931 59 33 73
Website: www.im.education
The Global Master in Digital Management by IM Digital Business School, available in Barcelona and Madrid, is an advanced program designed to train professionals in the digital field. It offers comprehensive education, preparing students in effective digital strategies and covering critical areas such as SEO, content marketing, and data analysis. Notable for its focus on cross-disciplinary training, this master’s ensures the acquisition of skills demanded in profiles such as Traffic Manager and Digital Project Manager. It is the perfect choice for those looking to lead in digital transformation.

La Salle – Universitat Ramón Llull


Master’s in Digital Marketing
Address: C/ de Sant Joan de la Salle, 42, Sarrià-Sant Gervasi – Ramon Llull University
08022 Barcelona
Contact phone: 932 90 24 94 – Whatsapp: 660 876 416
Website: www.salleurl.edu
The Official Master’s Degree in Digital Marketing and Social Media Management at La Salle Campus Barcelona is an official qualification that prepares professionals to lead in the field of digital marketing. This program, taught in Spanish and lasting for 9 months, offers 100% practical training in key areas such as SEM, SEO, Social Ads, Influencer Marketing, Branded Content, and Analytics. It stands out for its “learning by challenge” methodology, based on real cases and a final project on a real company, allowing for a cross-disciplinary view of digital strategy. Additionally, the master’s program ranks 24th in E-Business and Digital Marketing in Western Europe, according to the Eduniversal 2022 Ranking, ensuring quality and relevant training in the current market.

UPF Barcelona School of Management


Master’s in Digital Marketing Management
Address: C/ de Balmes, 132, L’Eixample
08008 Barcelona
Phone: 935 42 18 00
Website: www.bsm.upf.edu
The Master’s in Digital Marketing Management at UPF-BSM is designed to train professionals capable of leading in the field of digital marketing, balancing strategic competencies and practical skills. This program, taught in Spanish and lasting for 9 months, covers everything from SEO and SEM to online analytics and data-driven marketing, preparing students to develop comprehensive digital marketing plans. With a practical approach, the master’s allows for the application of acquired knowledge in an individual final project, with the support of a mentor. Additionally, it offers the opportunity for professional internships in leading companies, enhancing participants’ employability and professional development.

UAB Universitat Autònoma de Barcelona

Master’s in Communication and Digital Marketing
Address: C/ de St. Antoni Maria Claret, 171, Horta-Guinardó
08041 Barcelona
Phone: 934 33 50 00
Website: https://www.uab.cat/
The Master’s in Communication and Digital Marketing at UAB is an on-site program that offers advanced and multidisciplinary training in the digital field. With 60 ECTS credits and starting in January, this master’s is designed to provide professionals with specialized skills in online marketing strategies, digital communication, and web optimization. Aimed at a wide range of professional profiles, from marketing directors to web analysts, the program aims to improve interaction between different roles to achieve synergistic results. Additionally, it offers the possibility of undertaking non-curricular internships, thereby expanding opportunities for employment insertion in the sector.

ESIC Barcelona Business School

Master’s in Digital Marketing
Address: Carrer de Marià Cubí, 124, Sarrià-Sant Gervasi
08021 Barcelona
Phone: 934 14 44 44
Website: www.eae.es
The Master’s in Digital Marketing at ESIC focuses on increasing professional competitiveness through practical training in key areas such as digital positioning, data management, social media, and E-commerce. This program prepares for marketing management with a strategic vision and comprehensive management of data-driven processes, ensuring a customer-centric perspective throughout the sales funnel. With a duration of 12 months and available in several Spanish cities, the master’s offers a degree from ESIC University, preparing professionals to lead in the digital field.

Frequently Asked Questions Related to master’s in digital marketing in Barcelona

What do I need to enroll in a master’s in digital marketing in Barcelona?

To enroll in a master’s in digital marketing in Barcelona, you generally need to have a university degree. Some programs may require previous work experience in marketing or related fields, although this varies depending on the institution. It’s important to check the specific requirements of each program on their website or by directly contacting the institution.

How long does a master’s in digital marketing in Barcelona last?

The duration of a master’s in digital marketing in Barcelona is usually one academic year for full-time programs, although some may extend up to two years if taken part-time. It’s essential to verify the exact duration in the program description.

Can I study a master’s in digital marketing in Barcelona if my undergraduate degree is not related to marketing?

Yes, many master’s programs in digital marketing are designed to accommodate students from diverse academic backgrounds. However, you may need to complete some introductory courses or demonstrate your interest and basic knowledge in the field.

What kind of job opportunities can I expect after completing a master’s in digital marketing in Barcelona?

Graduates of a master’s in digital marketing can expect job opportunities such as SEO/SEM specialists, social media managers, data analysts, digital marketing directors, among others. Barcelona, being a hub for business and technology, offers ample opportunities in marketing agencies, startups, and multinational companies.

Is programming knowledge necessary to pursue a master’s in digital marketing?

It’s not strictly necessary to know programming to pursue a master’s in digital marketing, but having basic knowledge of HTML or CSS can be helpful, especially for areas like SEO or web content management. Some programs include basic programming modules focused on digital marketing.

Do master’s in digital marketing in Barcelona offer professional internships?

Yes, many master’s in digital marketing in Barcelona offer professional internships as part of the program, providing valuable work experience and the opportunity for networking in the industry.

What is the difference between an official master’s and a proprietary master’s in digital marketing?

An official master’s is accredited by the Ministry of Education and is therefore recognized at the European level. A proprietary master’s is a degree awarded by the institution itself, with greater curricular flexibility and focused on specific needs of the job market.

Can I pursue a master’s in digital marketing in Barcelona in English?

Yes, several institutions in Barcelona offer master’s programs in digital marketing in English, which is an excellent option for international students or those looking to improve their language skills in a globalized professional environment.

What is the average cost of a master’s in digital marketing in Barcelona?

The cost can vary significantly depending on the institution and whether the program is official or proprietary. Prices can range from 6,000 to 20,000 euros, so it’s advisable to research and consider available scholarship and financing options.

How can I choose the best master’s in digital marketing for me in Barcelona?

To choose the best master’s, consider your academic background and professional experience, your career goals, the program’s reputation and its industry network. Attending educational fairs and informational sessions, and speaking with alumni can provide valuable insights.

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