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Best SEM agencies in Barcelona

Agencies specialised in PPC campaigns in Barcelona

From we have made a selection of some of the best SEM agencies in Barcelona, to manage your paid advertising campaign on Google Adwords for Google or other search engines, depending on the objectives and target of your clients.

SEM (Search Engine Marketing) is a speciality of digital marketing with which you can get results quickly, as long as the strategy is developed by a company specialised in this discipline.

We have selected some of the best agencies that offer SEM in Barcelona, some of the selection criteria are the reviews and positive opinions of customers on Google My Business and other sources of authority.


Digital Advertising
Address: Carrer de Floridablanca, 94
08015 Barcelona
Contact Phone: 919 93 12 09
Expiey is the leading SEM agency in Barcelona, specialized in managing online advertising campaigns to increase the visibility of your business and generate tangible results. Their team of specialists maximizes the performance of your campaigns on platforms like Google Ads and social media, using segmentation techniques, keyword research, and data analysis. With a deep understanding of your goals and audience, they create customized campaigns to increase quality traffic and conversions, improving your ROI. They offer a free consultation to analyze and enhance your digital advertising in a personalized manner.


technicoders SEM Barcelona
Tu aliado digital hacia el éxito empresarial
Address: C. de Vilamarí, 81, 7º – 3ª, L’Eixample
08015 Barcelona
Contact phone: 685 27 15 75
Technicoders, focusing on digital excellence, offers top-line SEM (Search Engine Marketing) services to position its clients at the top of search results. Through search engine advertising campaigns, Technicoders ensures immediate visibility and quality traffic, tailoring strategies to maximize return on investment. The agency specializes in creating effective ads and managing bids efficiently, ensuring that each client stands out in their sector. Personalized attention and constant optimization are key in their SEM approach, transforming clicks into loyal customers.

Digital Avenue

We design your online advertising campaign
Address: Carrer de Cartagena, 245, 6º 4ª
08025 Barcelona
Contact telephone number: 931 76 02 44
It is a marketing agency that offers SEO, SEM, web design, social media and web maintenance services. Its work is based on the generation of SEM strategies tailored to the client’s needs, in order to maximise the return on investment in advertising. It works with Google Adwords advertising strategies, establishing the appropriate market niche, analysing the results and introducing the necessary changes to improve the response to the campaigns.

In addition, the agency offers review of existing marketing campaigns to develop new strategies and improve current performance.

Nivoria Barcelona

We ensure your presence in search engines in a fast way
Address: C/ d’Entença, 218, Planta 1 – Puerta 8
08029 Barcelona
Contact telephone number: 935 30 59 70
This SEM agency offers campaigns depending on the desired results, whether it is traffic to the website, conversion into purchases or new customers. To achieve their results, they plan strategies using the most diverse online platforms such as Google Adwords, Bing Ads, Google Shopping, Yandex or You Tube. It also integrates all social networks as advertising platforms to gain visibility.

The agency studies the best way to get the best return on investment to attract the right traffic through ad buying, blogging, email marketing or any other means. It also offers to improve any advertising campaign in operation.

Nal3 Comunicació

Accelerate your growth and customer acquisition
Address: Carrer de Balmes, 205
08006 Barcelona
Contact telephone number: 932 38 80 80
Nal3 specialises in online advertising, content marketing, SEO campaigns, SEM, web design, eCommerce and social media, among others. The company is made up of a heterogeneous group of specialists who design and plan strategies based on the target audience, seeking the highest return on advertising investment.

To achieve their goals, they employ multichannel strategies, evaluating metrics through the use of digital analysis tools, establishing the effectiveness and redefining the course of the campaign when necessary. Their SEM strategies seek to consolidate the brand, in an accelerated manner, through keyword research, establishing the optimal channels for companies, tracking results, etc.

SER o no SER

Our campaigns will attract new customers
Address: Via Augusta 147, 3ª planta
08021 Barcelona
Contact telephone number: 935 46 50 64
This agency offers SEM campaigns (advertising on Google Adwords). Their campaigns are adjusted to the type of business, the products, the investment made and the knowledge of the competition to achieve the highest profitability.

For this they use the Google display network, taking advantage of the benefits of categorised websites and focus on remarketing advertising, contacting potential customers who already know your products.

Improving the visibility of companies, as well as traffic to their website and of course sales, is the goal of SEM agencies. Here is a summary of the services of the main SEM agencies in Barcelona.

Why do SEM? What are the advantages?

SEM, Search Engine Marketing, refers to the advertising campaigns that are carried out on the different search engines. One of the most commonly used strategies is pay per click or PPC, as it is the most economical method of investing in advertising and is paid when the user clicks on the ad. For this Google Ads is one of the most employed tools.

A suitable SEM strategy:

  • It translates into more traffic to the website.
  • Improved page ranking in search engines, which also translates into more traffic.
  • Allows you to customise the budget by setting the maximum amount per campaign or the maximum cost per click (CPC)..
  • It can be segmented and offer different messages according to the age profile, gender, hobbies, location or preferences of the target audience.
  • It is an inexhaustible source of data that can be evaluated to leverage subsequent campaigns.

5 tips to improve SEM

  1. Establish clearly the objectives of the campaign, if you are looking to position the website, give notoriety to a brand or boost sales, this should be clearly reflected.
  2. Appropriately segment the campaign, including geographic location, taking advantage of the function of SEM programmes. In this way the traffic generated will be appropriate to the interests of the promotion in terms of age, gender or interests.
  3. When setting keywords, use a keyword planner such as Google Adwords as it provides additional information of interest. You will be able to find out how many searches the word has been involved in and the interest it arouses in the public.
  4. Use different ad groups for each campaign, this will help increase the number of matches, improving results. Also, create several ads for each keyword group, this will allow you to determine which one best fits your objectives and make future adjustments.
  5. Good copy is everything in SEM. Short phrases and calls to action consistent with your objectives will help convert the intent of your visitors.

SEO vs SEM Which is better?

It is common to confuse the two concepts, especially for people new to digital marketing. Creating a coherent advertising strategy may require the use of both tools, so it is difficult to decide which is better.

SEO, Search Engine Optimisation, helps to improve a website’s presence in search engine results. In this case we speak of “organic results” as no payment is made to the company for the positioning. On the other hand, SEM relates the strategies used to improve the positioning of a page, so SEO is an inseparable part of SEM.

Additionally, SEO does not generate a direct cost for each visit to the site, whereas SEM does. Every time a potential customer clicks on an advertisement, it will result in a cost to the company. This difference means that SEM results are quick and short term, while in the case of SEO, results are verified in the medium and long term.

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